Integrations
Open
A/B Testing for WhatsApp Templates
Migrated from Canny.
Canny Post ID: 6688037cd0c165b1bb3b0e73
Canny URL: https://spur.canny.io/admin/board/feature-requests/p/a-b-testing-for-whatsapp-templates
Category: New Feature
Original status: open
Original votes: 4
Original comments: 1
Original author: Divyansh Balchandani
Created at: 2024-07-05T14:30:20.914Z
Original request details:
Instead of selecting just one template for a broadcast, the ability to select multiple templates and sending them to random (but equal) cohorts from a chosen segment.
Then, getting detailed analytics about which template did better or worse in different aspects to enable brands to have better marketing/communication.
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REQUEST_SUMMARY_V2 Problem - Instead of selecting just one template for a broadcast, the ability to select multiple templates and sending them to random (but equal) cohorts from a chosen segment. Then, getting detailed analytics about which template did better or worse in different aspects to enable brands to have better marketing/communication. Expected behavior - Support this flow directly in campaign setup - Prevent invalid sends with validation before launch - Surface delivery and conversion impact in reporting Business impact - Reduces manual operational effort for teams - Improves consistency and customer experience - Helps teams move faster with fewer support escalations Legacy category: New Feature
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