Enhanced Revenue Attribution Settings

Migrated from Canny.

Canny Post ID: 65eda4e8aa41ec253b1ba6ea

Canny URL: https://spur.canny.io/admin/board/feature-requests/p/enhanced-revenue-attribution-settings

Category: New Feature

Original status: planned

Original votes: 1

Original comments: 1

Original author: Royal Tomar

Created at: 2024-03-10T12:17:44.719Z

Original request details:

Current System: Currently, sales are attributed to Spur based solely on direct clicks from a CTA button within a message. This model may not fully capture the influence of Spur's messaging on customer decisions, especially when actions are taken outside of the direct link provided.

Suggested Feature: Introduce an enhanced revenue attribution feature that allows brands to define how revenue will be attributed and to set specific attribution windows for different types of interactions (Campaigns/Broadcasts and Automation Flows). Brands should have the option to select an attribution window (e.g., 7 days) and choose an attribution type among:

Click-based: Attribution for customers who purchase via the provided link.

Open-based: Attribution for customers who open the message and later make a purchase, regardless of whether they clicked the link directly.

Delivered-based: Attribution for messages that are delivered, assuming influence if a purchase is made thereafter.

This approach acknowledges various customer journey paths, such as a customer receiving an abandoned checkout message, opening it, and then completing the purchase through their browser. It allows for a more nuanced understanding of Spur's impact on sales, enhancing the platform's value proposition to brands.

This feature aims to provide brands with deeper insights into the effectiveness of their communication strategies, ensuring they have a more accurate understanding of how Spur's messaging influences customer behavior and sales outcomes.

Requested by: Seven Friday